SHAWASS

About the project

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I was responsible for developing his complete visual identity. This included creating his logo, designing custom typography that reflects his universe, and producing visual content for his social media platforms. I also worked on the art direction of his music videos and social medias content, ensuring that the visuals complemented and enhanced the message of his tracks, while maintaining aesthetic consistency across all his platforms.

Results

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📌 Stronger Brand Identity – A unique and cohesive visual identity that reinforced his artistic universe and made him more recognizable.

📈 Increased Social Media Engagement – Higher interaction rates (likes, shares, comments) thanks to a visually appealing and consistent aesthetic.

🎥 Enhanced Music Video Impact – Art direction that elevated the storytelling of his music videos, creating a deeper connection with his audience.

🎨 Consistent Artistic Direction – A seamless and professional look across all platforms, strengthening his brand and authenticity.

🚀 New Opportunities – A refined image that attracted new collaborations, industry attention, and a broader fan base.

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